Consumer Insights Analyst
Dallas, TX 
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Posted 17 days ago
Job Description
Consumer Insights Analyst
Job Locations US-TX-Dallas
Requisition ID 2024-109992 # of Openings 1 Category (Portal Searching) Marketing
Overview

Omni Hotels and Resorts creates genuine, authentic guest experiences at 60 distinctive luxury hotels and resorts in leading business gateways and leisure destinations across North America. Omni Hotels is known for its exemplary culture, authenticity to the markets in which we operate, innovation and exceptional service. Our commitment to career development has created tenure and loyalty that enables us to perpetuate our family atmosphere.

Job Description

As a Customer Insights Analyst, you will be responsible for extracting, analyzing, and interpreting customer data to provide actionable insights and support data-driven decision-making processes. The successful candidate will have a background in SQL and Python, with a proven track record of leveraging these technical skills to manipulate large datasets and derive valuable insights. This position will play an important role on the growing Loyalty & Customer Engagement team, focusing on developing a better understanding of our customer and driving more repeat business for Omni.

Responsibilities
    Develop and maintain automated data pipelines to streamline data processing and analysis projects into and out of existing and emerging technology.
  • Responsible for implementation, maintenance and subject-matter expertise on future Customer Data Platform and Customer Loyalty technology.
  • Support adoption efforts and change management of Customer 360 initiatives cross-functionally.
  • Conduct comprehensive evaluations of financial and economic impacts related to value proposition changes and promotional strategies for our Omni Select Guests
  • Create and execute action plans for engaging high-potential Members and minimizing losses from churn.
  • Generate reports and visualizations to present findings and insights in a clear and actionable manner, oriented around growing revenue and Customer Lifetime Value.
  • Utilize Python for data cleaning, transformation, and statistical analysis to uncover patterns and trends in customer behavior.
  • Design and develop SQL queries to extract and manipulate data from various databases and data sources.
  • Perform ad-hoc analysis as needed to address specific business questions or challenges.
  • Stay up-to-date with emerging trends and technologies in data analysis and apply them to improve existing processes and methodologies.
Qualifications
  • Bachelor's degree in Computer Science, Statistics, Mathematics, Economics, or a related field preferred.
  • 1-3 years of professional experience in a data analysis or data engineering role, with a focus on customer data.
  • Creative problem-solver that enjoys identifying patterns and unlocking new solutions to business challenges.
  • Proficiency in SQL for data extraction and manipulation from relational databases (e.g., MySQL, PostgreSQL) and programming skills in Python.
  • Experience with data visualization tools (e.g., Tableau, Power BI) is strongly preferred.
  • Strong analytical and problem-solving skills, with the ability to translate complex data into actionable, implementable insights.
  • Knowledge of hospitality industry trends, customer behavior, and best practices in the digital marketing landscape is preferred.

Perks

  • Competitive salary
  • Comprehensive health benefits package
  • 401(k) retirement plan with employer match
  • Professional development and training opportunities
  • Dynamic and inclusive company culture with opportunities for growth and advancement

Omni Hotels & Resorts is an equal opportunity employer - vets/disability. The EEO is the Law poster and its supplement are available using the following links: EEOC is the Law Poster and the following link is the OFCCP's Pay Transparency Nondiscrimination policy statement

If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to
applicationassistance@omnihotels.com.

 

Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
1 to 3 years
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