Summer 2013 Undergraduate Internship, Ad Sales - Home Team Sports (Fox Sports - Chicago, IL 60611)!*!
Spring 2013 Undergraduate Paid Internship, Ad Sales - Home Team Sports (Fox Sports - Chicago, IL 60611)
Department Description:
National TV Advertising Sales for Regional Sports Networks (RSN).
Projects/Tasks:
- Work with National Sales Coordinator to monitor existing advertising schedules and provide weekly post analysis (weekly exact times process)
- Work with National Sales Representative to enter sales orders, process make goods and manage revisions to orders
- Shadow each person in the office (Sales Manager, Business Development, Account Executives, Client Service Representatives, and Client Service Coordinators) to see the complete process of a sale
- Learn how to contact advertising agency to facilitate contract and traffic issues, such as copy delivery, receipt of contracts, and fulfillment of payment invoices
- Learn to research prospective advertiser (using the internet, industry trade magazines, competitive network information) to determine feasibility of utilizing FOX Sports Net to reach target geographic, demographic and psychographic audience
- Work with account executive to prepare media schedule and presentations to reach company's target audience
- Learn how to organize client contact list, schedule updates and contract confirmations
- Learn how to provide local marketing support to prospects and clients
- Attend bi-weekly sales meetings on Wednesday @ 9AM
- Learn effective phone coverage for a highly functioning sales office
- Learn effective organizational skills: Update general office phone lists, traffic contact lists, pre-sell
Learning Objectives:
Fox Sports Net Overview and Understanding of Regional Sports Network Landscape
* Understand organizational effectiveness goals
* Understanding of Nielsen and measurement of TV (Ratings 101)
* Keeping Money on the Books
* Weekly Exact Times
* How to Steward customer accounts
* Competitive Analysis (Network, NCC, and Monitors)
* How to prospect: Advertising Database
* Read trade magazines and summarize industry trends on weekly basis
!*!
- Versed in Microsoft Office Suite. Proficient with Excel and PowerPoint
- Excellent Communication Skills
- Ablility to Multi-Task
- High Attention to Detail