Senior Manager Marketing Communications Job Opening at WMS Gaming in Chicago, IL

Position Description

Job Summary:

Responsible for leading the development and maintenance of various aspects of the online, interactive, participation, for-sale and network gaming marketing strategies. Also responsible for managing strategic planning, promotion, advertising, online presence, and the incorporation of market research into materials to increase product placement and on-floor product performance.

Essential Job Functions:

• Lead the planning and development of various marketing communications programs designed to enable the commercial operations team
  
• Manage the development of company marketing programs designed specifically for the player
  
• Responsible for assessment of existing and potential markets with particular emphasis on new media markets
  
• Direct the development of new media marketing programs, content marketing programs and enriching the player experience
  
• Manage online support of thought leadership initiatives
  
• Manage strategy for external communication activities, i.e. electronic newsletters, microsites
  
• Lead development and implementation of marketing programs for new and existing products
  
• Direct corporate website and playerslife.com content strategy (and other online/web services initiatives as they develop).
  
• Manage content strategy for WMS and Social Media Platforms/pages
  
• Manage content creation/distribution/posting/uploading across WMS online properties, including WMS.com and Player's Life destination site
  
• Manage strategy of product demonstration presentations for Jackpot Party Casino
  
• Manage development of online Thought Leadership campaigns (i.e. Active Gambler Profile Microsite)
  
• Assist in developing and enhancing licensor relationships in pursuit of "Licensor of Choice" standing for the company
  
• Maintain a thorough knowledge of all WMS products and services
  
• Manage project budgets
  
• Contribute to team success by identifying problems and proactively seeking out methods to improve self performance and/or the efficiency of all operations or tasks
  
• Responsible for mentorship, evaluations, conflict resolution and recognition of direct reports to maintain highly motivated and engaged employees.
  

Position Requirements

Education:

• Bachelor's degree in marketing, business or communications
  

• 5 years experience in all aspects of developing and maintaining marketing strategies
  
• Experience in marketing function in manufacturing environment preferred
  
• Experience in casino, gaming manufacturer or other industry related marketing department of gaming entity preferred
  

• Demonstrated ability to strategically analyze marketing opportunities and craft campaigns or content plans around viable options
  
• Must be strong project planner with ability to manage multiple projects simultaneously, with deadline orientation and sensitivity
  
• Exemplary attention to detail with proven organizational skills
  
• Excellent oral and written communication skills
  
• Demonstrated budget planning and expense tracking skills
  
• Strong knowledge of computer software programs including Word, Excel, PowerPoint, Photoshop, Share Point
  
• Some knowledge of sales/marketing aspects of the gaming industry and familiarity with WMS products preferred